For Immediate Release
July 17, 2012
 
 
LOS ANGELES – With stellar performances of programming across the schedule, The Hub TV network earned its best week in the history of the network for audience delivery in Total Day among its key demographics for the week of July 9-15. The record performance included triple-digit audience increases among Kids 2-11, Women 18-49 and Persons 2+. The week also included the best-ever single day audience delivery on Friday, July 13 among virtually all key demographics.

The network showed particular strength with episodes of its original series, including "R.L. Stine's The Haunting Hour: The Series," "Care Bears: Welcome to Care-a-Lot," "Transformers Rescue Bots," "Pound Puppies," "The Aquabats! Super Show!" and "Kaijudo: Rise of the Duel Masters." In addition, the network delivered triple-digit year-over-year increases among key demographics for its special event "Care Bear-A-Thon" (Thursday, July 12, 10 a.m. – 1 p.m.) and The Hub premiere of the feature film "The Goonies" (Friday, July 13, 9 – 11 p.m.).
This week marked The Hub’s best week ever in Total Day (Monday-Sunday, 6 a.m. – 6 a.m.) in Kids 6-11, Kids 2-11, Women 18-49, Adults 18-49, Persons 2+ and Households.
 
In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+79%), Kids 2-11 (+109%), Women 18-49 (+108%), Adults 18-49 (+89%), Persons 2+ (+105%) and Households (+88%).
In Prime (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+31%), Kids 2-11 (+33%), Women 18-49 (+67%), Adults 18-49 (+59%), Persons 2+ (+53%) and Households (+51%).

With this week’s success in Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 28 consecutive weeks.

Week of July 9-15, 2012
 
Daypart Performance (all times ET)

• This week marked The Hub’s best week ever in Total Day (Monday-Sunday, 6 a.m. – 6 a.m.) in Kids 6-11, Kids 2-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

• Friday (7/13/12) was The Hub’s best day in Total Day in network history among Kids 2-11 (107,000), Boys 2-11 (70,000), Boys 6-11 (36,000), Adults 18-49 (84,000), Women18-49 (47,000), Persons 2+ (230,000) and Households (141,000).

• In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+79%, 34,000), Kids 2-11 (+109%, 67,000), Women 18-49 (+108%, 27,000), Adults 18-49 (+89%, 53,000), Persons 2+ (+105%, 152,000) and Households (+88%, 98,000).

• In Prime (Monday – Sunday, 8 p.m. – 11 p.m.), The Hub earned year-to-year delivery gains among Kids 6-11 (+31%, 34,000), Kids 2-11 (+33%, 48,000), Women 18-49 (+67%, 35,000), Adults 18-49 (+59%, 70,000), Persons 2+ (+53%, 164,000) and Households (+51%, 112,000).

• In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 28 consecutive weeks. In the past seven weeks, The Hub has had yearly growth in Kids 6-11.

Programming Highlights (all times ET)

• The Hub's "Care Bear-A-Thon" (Thursday, July 12th, 10 a.m. – 1 p.m.) delivered triple digit year-to-year delivery growth among Kids 6-11 (+286%, 54,000), Kids 2-11 (+189%, 133,000), Women 18-49 (+620%, 36,000), Adults 18-49 (+422%, 47,000), Persons 2+ (+193%, 199,000) and Households (+229%, 125,000).

• The Hub’s network premiere of "The Goonies" (Friday, July 13th, 9 p.m. – 11 p.m.), earned year-to-year triple digit delivery gains among Kids 6-11 (+296%, 91,000), Kids 2-11 (+211%, 112,000), Women 18-49 (+700%, 112,000), Adults 18-49 (+667%, 184,000), Persons 2+ (+378%, 373,000) and Households (+345%, 218,000).

• A new episode of "Transformers Rescue Bots" (Saturday, 12:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+48%, 37,000), Kids 2-11 (+122%, 120,000), Women 18-49 (+182%, 31,000), Adults 18-49 (+154%, 61,000), Persons 2+ (+144%, 200,000) and Households (+168%, 126,000).

• A new episode of "Pound Puppies" (Saturday, 9 a.m.) earned year-to-year delivery gains among Kids 6-11 (+46%, 89,000), Women 18-49 (+45%, 45,000), Adults 18-49 (+105%, 84,000), Persons 2+ (+26%, 225,000) and Households (+53%, 179,000).

• A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 6-11 (+95%, 37,000), Kids 2-11 (+40%, 59,000), Women 18-49 (+233%, 10,000), Adults 18-49 (+540%, 32,000), Persons 2+ (+185%, 137,000) and Households (+243%, 103,000).

• "R. L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m. – 7 p.m.) earned year-to-year delivery gains among Kids 6-11 (+330%, 142,000), Kids 2-11 (+316%, 154,000), Women 18-49 (+64%, 23,000), Adults 18-49 (+138%, 57,000), Persons 2+ (+230%, 350,000) and Households (+201%, 217,000).

• "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned year-to-year triple digit delivery gains among Kids 6-11 (+119%, 59,000), Kids 2-11 (+104%, 104,000), Women 18-49 (+217%, 19,000), Adults 18-49 (+147%, 42,000), Persons 2+ (+136%, 170,000) and Households (+193%, 117,000).

(Source: Nielsen; program based dayparts; most current; 7/9/12-7/15/12 vs 7/11/11-7/17/11; growth by delivery)
 
About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.
 
Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork
 
Note:  For artwork, visit www.press.discovery.com
 
 
--The Hub--
 
For information:
Mark J. Kern, 818.531.3670, Mark_Kern@HubTV.com