For Immediate Release
June 7, 2012
 
 
LOS ANGELES – Today The Hub TV network, a destination for kids and their families, won two top programming awards and one marketing award at the inaugural Cynopsis !magination Awards at a ceremony held at the Parker Meridien Hotel in New York City.  The Cynopsis !magination Awards which recognize the best in kids programming and marketing initiatives honored The Hub Original Series, "R.L. Stine's The Haunting Hour: The Series" and "Majors & Minors," in the Kids 2-11 Action/Adventure Series and New TV Program, respectively. The network's "Haunt Your House Sweepstakes!" that promoted its Haunted Hub Halloween-themed programming event was awarded with the Sweepstakes/Contest Campaign prize.
 
In addition, The Hub received honorable mentions for:

    •    "Pound Puppies" (K2-11 Comedy Series)
    •    The HUB TV Network Launch Campaign (Advertising Campaign & PR Campaign)
    •    "Transformers Prime" Television Series Launch(Advertising Campaign & Marketing Campaign for a TV Series)
    •    "My Little Pony Friendship is Magic" TV Series Launch (Marketing Campaign for a TV Series)
    •    "CLUE" (PR Campaign)
    •    Sugar Free Kool-Aid Presents the HUB Family Movie (Promotional Campaign)
    •    The HUB's GenerationON Service Event (Pro-Social Campaign)
 
"R.L. Stine’s The Haunting Hour: The Series" (Saturdays at 5 p.m. ET/2 p.m. PT) takes viewers on a weekly thrill ride with a live-action story inspired by popular books from the master of kid’s horror anthological storytelling and featuring today’s leading young stars. The groundbreaking music competition series "Majors & Minors" chronicles 12 talented young performers as they are mentored by notable and established artists in the music industry including Brandy, Adam Lambert, Jennifer Hudson, will.i.am, Avril Lavigne, Jordin Sparks and OneRepublic’s Ryan Tedder.
 
"R.L. Stine’s The Haunting Hour: The Series" is produced by Haunting Hour Productions Ltd. and "Majors & Minors" is produced by The Boardwalk Entertainment Group in partnership with Sony Music's RCA/Jive Label Group and BMI.
 
About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and reaches more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.
 
To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.
 
Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork
Note:  For artwork, visit www.press.discovery.com
 
--The Hub--
 
Information:
Mark Kern
(818) 531-3670
Mark_Kern@hubtv.com