Chuck's Big Air Dare Movie Bolsters Ratings Growth
For Immediate Release - April 26, 2011
THE HUB CONTINUES RATINGS GROWTH, BOLSTERED BY WORLD TV PREMIERE OF "CHUCK'S BIG AIR DARE" AND SPECIAL EASTER "FAMILY AND FRIENDSHIP" SERIES MARATHON
Network's Saturday Prime Time Block
Of Original Series Continues Momentum
The Hub, a television destination for kids and their families, continued to demonstrate week-to-week ratings growth for the week of April 18-24, with particularly solid delivery increases for its special programming, The Hub World Television Premiere of the special "Chuck's Big Air Dare," and a special Easter lineup. The holiday lineup included marathon presentations of the popular animated series "Strawberry Shortcake’s Berry Bitty Adventures" and "My Little Pony Friendship is Magic," and the game show "Pictureka."
In addition, The Hub continued the momentum of its Saturday prime time block (7-9 p.m. ET) of original, half-hour series -- "Transformers Prime," "G.I. Joe Renegades," "Dan Vs." and "R.L. Stine’s The Haunting Hour: The Series."
Hub day-part highlights include:
- In Total Day, The Hub garnered week-to-week delivery increases with its key target demos, including Kids 2-11 (+41%, 31,000), Kids 6-11 (+50%, 18,000), Women 18-49 (+18%, 13,000), Persons 2+ (+20%, 71,000), and Households (+17%, 48,000).
- In Prime Time (Monday-Sunday, 8-11 p.m. ET), The Hub garnered week-to-week delivery increases with its key target demos, including Kids 2-11 (+30%, 35,000), Kids 6-11 (+65%, 28,000) and Persons 2+ (+7%, 95,000).
- On Saturday night with its block of original series programming (7- 9 p.m. ET), The Hub was up week-to-week in the time period with Kids 2-11 (+15%, 55,000), Kids 6-11 (+32%, 50,000) and Women 18-49 (+11%, 20,000).
The Hub program highlights include:
premiere telecast of The Hub World Television Premiere of "Chuck’s Big Air
Dare" (Friday, 10-11 a.m. ET) helped drive significant week-to-week time
period delivery growth, with gains in its key target demos including Kids 2-11
(+236%, 84,000), Kids 6-11 (+4,000%, 41,000), Adults 18-49 (+100%, 6,000),
Persons 2+ (+219%, 99,000) and Households (+140%, 60,000).
- The Hub's Easter "Family & Friendship" event (Sunday, 8 a.m. - 4 p.m. ET) led to week-to-week time period delivery growth, including gains in its key target demos of Kids 2-11 (+124%, 56,000), Kids 6-11 (+119%, 35,000), Women 18-49 (+78%, 16,000), Adults 18-49 (+131%, 30,000), Persons 2+ (+86%, 95,000), and Households (+31%, 55,000).
Source: Nielsen; program based day-parts; most current; 4/18/11-4/24/11 vs 4/11/11-4/17/11, growth by (000).
HUB is a multi-platform joint venture between Discovery Communications
DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of
entertaining, enlightening, empowering and educating children and their
families. The cable and satellite television network features original
programming as well as content from Discovery's library of award-winning
children's educational programming; from Hasbro's rich portfolio of
entertainment and educational properties built during the past 90 years;
from leading third-party producers worldwide. The Hub lineup includes
and live-action series, specials and game shows, and the network extends
content through a robust and engaging online presence, www.hubworld.com.
Hub rebranded from Discovery Kids on October 10, 2010, and reaches
approximately 62 million U.S. households.
The Hub logo and name are
of Hub Television Networks, LLC. All rights reserved.
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