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The Hub's Special Programming Drives Audience Gains

For Immediate Release
January 24, 2012


STRENGTH OF THE HUB'S SPECIAL EVENT

PROGRAMMING CONTINUES TO DRIVE AUDIENCE GAINS

"Heroes Marathon," "Janu-Scary," "Year of the Dragon Spike-a-Thon"


LOS ANGELES – The Hub, a television network for kids and their families, continued its momentum with year-to-year audience growth for the week of January 16-22, driven by the strong performance of its special event programming – a "Heroes Marathon", featuring episodes of "Batman: The Animated Series" and "Transformers Prime"; a "Janu-Scary" marathon of "Goosebumps" and "R.L. Stine's The Haunting Hour: The Series"; and a "Year of the Dragon Spike-a-Thon" marathon of episodes of "My Little Pony Friendship is Magic."

For the week, The Hub again delivered year-over-year gains among key demographics both in Total Day and in Prime Time (Monday-Sunday, 8 p.m. – 11 p.m. ET).




Daypart Performance (all times ET)



  • In Total Day, TheHub delivered year-to-year gains among Kids 6-11 (+6%, 17,000), Kids 2-11 (+28%, 37,000), Women 18-49 (+7%, 15,000), Adults 18-49 (+12%, 29,000),Persons 2+ (+20%, 84,000) and Households (+22%, 60,000).

  • In Prime (Monday– Sunday, 8P-11P ET), The Hub delivered year-to-year gains among Kids 6-11 (+37%, 26,000), Kids 2-11 (+38%, 36,000), Persons 2+ (+5%, 107,000) and Households (+3%, 69,000).




Programming Highlights (all times ET)



  • The Hub's "Heroes Marathon" (Monday, 2 p.m.- 8 p.m.), featuring "Batman: The Animated Series" (2 p.m. – 5 p.m.) and "Transformers Prime" (5 p.m.-8 p.m.) earned strong year-to-year delivery gains among Kids 6-11 (+47%, 28,000), Kids 2-11 (+156%, 82,000), Women 18-49 (+380%, 24,000), Adults 18-49 (+563%, 53,000), Persons 2+ (+152%, 154,000) and Households (+155%, 120,000).

  • The Hub's "Janu-Scary!" programming event (Friday, 10 p.m.-1 a.m.), featuring episodes of "Goosebumps" and "R.L. Stine's The Haunting Hour" earned year-to-year delivery gains among Kids 6-11 (+18%, 46,000), Kids 2-11 (+16%, 57,000) and Persons 2+ (+4%, 141,000).

  • The Hub's "Year of the Dragon Spike-a-Thon" marathon of "My Little Pony Friendship is Magic" episodes (Sunday, 8 a.m-10 a.m.) delivered year-to-year delivery gains among Kids 6-11 (+60%, 40,000), Kids 2-11 (+42%, 102,000), Women 18-49 (+167%, 24,000), Adults 18-49 (+145%, 27,000), Persons 2+ (+60%, 139,000) and Households (+60%, 80,000).

  • "Dan Vs." (Saturday, 8P ET) tallied year-to-year delivery gains among Kids 6-11 (+33%, 28,000), Kids 2-11 (+64%, 36,000), Women 18-49 (+75%, 14,000), Adults 18-49 (+67%, 20,000), Persons 2+ (+22%, 73,000) and Households (+27%, 61,000).
 
·       "Family Game Night" (Sunday, 7P ET) tallied year-to-year delivery gains among Kids 6-11 (+7%, 45,000) and Kids 2-11 (+40%, 60,000).


(Source: Nielsen; program based dayparts; most current; 1/16/12-1/22/12 vs 1/17/11-1/23/11; growth by delivery)


About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.
 
Visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork
 
Note:  For artwork, visit www.press.discovery.com
 
 

--The Hub--

 
For information:
Mark J. Kern, 818.531.3670, Mark_Kern@HubTV.com
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